Day: 23 July 2026

Cultural and Communication Insights

As part of our review for our partners “Cultivated Meat in Western Europe and the UK: Understanding the New Landscape of Consumer Acceptance,” we also focused on the topic “Cultural and Communication Insights. The 2025 EIT “More Than Meat” report reveals a shift in European food culture — from “commoditized meat” (mass-produced, price-driven) toward “mindful meat,” […]