Webinar June 24 16:00 CET
Beyond the Hype
Cultivated Meat in Pet Food.
Real ingredient. Real product possibilities. Real consumer insights.
Presented by:
Pavla Klepišová | Production Development Specialist
Jan Luprich | Strategic Partnership Lead
Pet food premiumization is entering a new phase. How do you differentiate?
As the industry moves beyond “natural”, grain-free, and human-grade claims, growth is increasingly being driven by precision nutrition and specialty diets. Pet owners are looking for more targeted nutritional solutions, while manufacturers are searching for meaningful ways to differentiate in an increasingly competitive market.
This shift raises an important question:
What role could cultivated meat play in the future of specialty pet nutrition?
Produced in a controlled environment and offering the nutritional characteristics of real animal protein, cultivated meat may open new possibilities for premium and specialty pet food products. But what are its actual properties, limitations, and opportunities today?
Join the BeneMeat team for the next edition of Beyond the Hype, where we’ll share firsthand experience with cultivated meat as a pet food ingredient.
What you’ll walk away with
Insights from the world’s first peer-reviewed in vivo cat feeding study and the first consumer acceptance trial evaluating cultivated meat dog treats.
YOU’LL LEARN
The core properties of cultivated meat and how it differs from conventional and alternative proteins
What current safety and feeding studies tell us
Which product concepts are technically feasible today
How cultivated meat may fit into premium and specialty nutrition strategies
What we’ve learned from real pet owners through our Try & Share Program
Where the most promising commercial opportunities may emerge
This session is built for:
- Pet food manufacturers
- Retailers evaluating new protein categories
- Strategy, innovation, and product teams
If this topic is becoming relevant for your team — even if not immediately — this session is a good place to start.
Note: This session is designed for commercial and strategic decision-makers. If you’re looking for a general introduction to cultivated meat, this probably isn’t the right starting point.
Session Format
The 30-45-minute live session will include a 20-25-minute focused presentation on the topic, followed by open discussion and audience questions. The format and focus of the session is structured to benefit commercial, strategic and product innovation teams.
We wil be offering several slots for the session.
Available Session Slots:
Jun 24 16:00 CET
More slots will be opened, please contact us if this date does not suit you.
Reserve your spot
Fill in your details and we will contact you
BeneMeat is a biotech company enabling scalable cultivated meat production for food and pet food manufacturers. We build the full technological ecosystem — from cell lines to manufacturing processes — to
help partners turn cultivated meat into a viable product input.
We focus on the practical challenges behind cultivated meat: cost, process stability, scale, and regulatory readiness.
Not the promise. The reality.
BeneMeat
The Next Option for People,
Pets and the Planet.
