BeneMeat launches trial program for cultivated meat pet treats

PRAGUE — BeneMeat recently launched its Try & Share Program, which invites dogs and their owners to participate in testing the company’s cultivated meat dog treats and provide feedback. According to BeneMeat, the program’s main goal is to provide producers with long-term, meaningful feedback from real potential customers. Its second goal is to build awareness and interest in cultivated meat as it moves from curiosity to a genuine new choice for consumers.