BeneMeat launches EU ‘Try & Share’ program for cultivated pet treats

BeneMeat, the world’s first registered producer of cultivated meat for pet food, has launched its Try & Share Program, inviting EU citizens to provide their dogs with treats made from cultivated meat and share their experiences.

The initiative marks a milestone for the Prague-based company, which sees the program as both a product trial and an educational platform to raise awareness about cultivated meat. Participants can sign up through a dedicated website, tryandshare.benemeat.com, with sample packs due to be shipped soon.